Halfway through 2014, healthcare's urgent care market has continued its steady growth. As of July 1, 15 hospital urgent care operators added a total of 45 clinics to their portfolios this year through transactions or opening new clinics, according to data from Merchant Medicine.
Canon U.S.A., Inc. and Virtual Imaging, Inc. will serve as one of HealthTrust’s providers of digital radiographic solutions designed to assist its hospital providers in the management of their day-to-day operations of radiology departments, imaging centers, free standing clinics and physician’s offices. HealthTrust (legally known as HealthTrust Purchasing Group, L.P.) serves nearly 1,400 acute care facilities, 800 ambulatory surgery centers and members in more than 10,600 other locations, including physician practices, long-term care and alternate care sites.
“Private practice radiology flourished in the era of fee-for-service medicine but it is less well poised for the transition to a more capitated form of health care reimbursement with bundled payments and decreased reimbursement,” the authors write.
Salespeople - if you're not targeting Urgent Care you're missing one of highest growth big dollar segments of the market. Since 2008 investors have sunk $2.3 billion into urgent care clinics. The race is on to build large chains with powerful, national brands. Wall Street money is driving the growth, but so are other forces. Millions of newly insured Americans are seeking care. Others are frustrated by long waits at E.R.s, or by having to conform to regular doctor’s hours.